9 Main Principles in Designing Your Business CardEmily Shiraishi
Proper preparation and good design are essential in making a professional business card. A professional business card can help you gain the trust of others, and will your standing from other companies in the field.
When attending any conference, networking events, fairs, or any professional setting – it’s crucial to bring your business card with you as there’s likely to be an exchange of business cards after a conversation.
Now the question is how you can make it so that your business card represents the identity, principles, and ideals of your business properly. One key factor is preparedness. Have every information ready, and when you get to drafting your business card, you can put your vision to life.
How to Make a Professional Business Card
1. First Impression is Everything
Remember that your business card will reflect on what your company is all about. Your business card should represent the values and ideals of your company, along with the call to action to get back in touch.
If your business is all about formality, then your business card should reflect the same. And if you’re more in the creative, playful, and fun field, you can represent those traits on your business card by utilizing bright colors and catchy taglines.
2. Choosing the Ideal Size and Shape
Before you even begin the designing of your business card, you need to figure out the size and shape of your card. Those two factors can influence how much content can be put on your card, as well as reflect how you handle things, either through conventional or bold non-conformist means.
Companies and businesses often use horizontal rectangular shaped business cards, while vertical cards are rarely used. If you want to stand out, you can use specially made plastic business cards as well as ColorFill thick cards.
3. Choose a Design That Reflects Your Business
This is where knowing your business’s personality, values, and ideals are very important. Use only the colors, images, and design elements that best represent your business, as well as what services and products you provide.
If you’re in the business of dealing with luxurious items and properties, you can add a little bit of glamour to it. The materials used in creating your business card matters as well. It may not seem obvious, but your choice on paper stocks will reflect whether you’re well established in the industry, or you’re a fresh and adventurous business.
4. Consistency with Your Marketing Materials
If you have a logo, then integrate it into the business card. If not, integrate something where people can easily recognize your business, be it your uniform, building, or staff.
5. Be Extra
Put in something that will catch the attention of your customers, in turn, they’ll be curious and will check your business card out. You can either include embossing, metallic finishes, gloss, or have a custom shaped credit card – that way, it’ll surely stand out from the rest.
6. Add another Function to Your Business Card
Usually, all information regarding a business can be found at the front of the card, oftentimes leaving the backside empty. You can use that empty space and add another function to your business cards, such as a mini-calendar, appointment reminders, or loyalty stamps.
If you do decide to go the calendar route, you can take it even a step further and mark all the important dates for them, depending on what type of service or product you provide.
7. Make Information Easy to Read and Follow
The way you layout your information to the reader is an important factor to consider. If unfamiliar with the format, here is how it goes.
- Company Name
- First name and Surname
- Contact Information
8. Double Check Your Information
Always proofread. Things such as contact details, font size, font style, and spelling need to be triple checked. Make sure that you didn’t miss any field. Include your email, website, and social media handles if you have any. The goal of a business card is to create connections, and if your customer decided to call you and can’t reach you because of a mistake, then you’re just wasting resources.
9. Consult a Professional
If you’re unsure of how to do your business card design or feel like something is missing – consult a professional. A professional designer can help you look for things that need to be fixed or improved upon. With the help of a professional designer, you’re sure that your vision gets executed properly.
Give us a call if you want a professionally made business card at a low price. Schedule an appointment consultation today with our qualified staff to help you create a company business card!